WE INVENTED TUBING™ TECHNOLOGY!




4 Blinc TUBING™ Mascaras For Different Looks & Lash Types

WE'RE #1 IN TUBING™ TECHNOLOGY!
We pioneered the First & Best TUBING™Technology for mascaras & eyeliners that can not smudge, fade, flake, or run. Effortless to remove and ultra longwearing, you can remain confident even through tears of joy, a 16-hour flight, or your marathon finish.
STOP Painting Your Lashes…TUBE Them!™
Minimalist Chic: Keep it effortlessly chic andnatural. It's your secret to a "barely there" yet polished look, perfect for early morning errands, the gym, and yoga class.
✓ Enjoy a natural lash look
✓ Have full and/or dark lashes and don’t want extreme volume
✓ Need a mascara that’s kind to sensitive skin and eyes
Powerful Professional: Elevate your workweek with a soft glam look, suitable for your Monday-Friday office routine. Add just the right amount of oomph without distracting from your professional demeanor.
✓ Enjoy a soft glam look
✓ Like the low-maintenance Original mascara, but with more boost
✓ Want a daily mascara that doesn’t bother your skin or eyes
✓ Love mascara that’s reliably “racoon-eye free” (no matter how oily the complexion!)
Sophisticated Soirees: Make a statement at elegant events with striking length and extreme definition. Elevate your eyes to match the sophistication of galas, receptions, and formal gatherings.
✓ Love your lashes to have sky-high length
✓ Want a mascara that will treat and nourish your lashes
✓ Need a mascara that won’t flake and irritate your sensitive eyes
✓ Like to use a mascara with a molded brush instead of a fiber brush
Night Out Glam: Gear up for a night of dancing and fun. It's your ticket to a "full-on glam false lash effect," ideal for Saturday night clubbing and parties.
✓ Love the near-falsies look without the hassle of false lashes
✓ Enjoy all the lash volume, length, and definition you can get
✓ Want volume, but have oily skin prone to shedding mascaras (oil doesn’t move blinc)
✓ Want volume, but have sensitive skin/eyes that can’t tolerate mascara flaking (blinc is flake-free)
Start with clean & dry lashes. If you choose to curl, do it first with a heated curler (safer for your lashes).


Apply like a traditional mascara. Start with the brush close to the base of your eyelid for ideal separation, then brush upwards.
Original sets in 60-90 seconds, then you can no longer build. With Amplified, Lash Extension & UltraVolume, you can build as desired.

How To Remove TUBING™ Mascara
No need for 3+ makeup removal products. No more aggressively rubbing your eyes and dealing with floating specks.
Since this isn’t your regular oil based mascara, oil and water-based makeup removers aren’t necessary.

All you need to do is thoroughly wet your lashes and apply light pressure. We recommend gently using plenty of water and your fingers, a damp cotton pad, or a damp washcloth. This loosens the tubes enough to come off. The tubes will slide off your eyelashes like a cap off a pen.
TUBING™ mascara encases each lash in a single tube. The tubes will slide off in a whole piece, not in flakes. In fact, removing your mascara might look like your lashes are falling out. We promise, these are just the tubes—your lashes are safe and sound.
This removal process is less for your eyes and the skin around them. It doesn’t require the rubbing that makeup removers need. Plus, the mascara doesn’t leave a tint or residue behind. No more renegade eye specks and gray tears!
Makeup removers (especially oil-based ones) don’t work on blinc mascaras. Water-based removers may work, but have mixed results.
We recommend FIRST removing your blinc mascara with plenty of water and light pressure, THEN completing the rest of your makeup removal routine.

◉ want to condition your lashes before going to bed
◉ have trouble keeping your lashes separated when applying mascara by itself
◉ want to build some lash volume before applying your mascara
◉ would like to have a nourishing layer over your lashes
We recommend the black primer if you’d like to use a black or dark brown mascara. We recommend the white primer if you’d like to use a colored mascara.

◉ you use a curler for your lashes, but it doesn’t hold its shape
◉ you can’t seem to avoid the lash “dent” with regular curlers
◉ your lashes stick out/curl too much with traditional curlers
◉ you want to achieve a specific lash-fanning shape
◉ you worry about tearing or breaking your lashes with a traditional curler (it happens!)
◉ you find that traditional curlers don’t keep your lashes separated
We recommend using a heated lash curler on clean lashes before applying any product.

