product - mascara

product details

Formerly known as Kiss Me, blinc is the original mascara invented to form tiny water-resistant "tubes" around your lashes rather than painting them like conventional mascaras. Once applied, these beauty tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes. Whether your daily activities take you from the office, to your sweaty workout and then out to dinner, your lashes will look as good in the evening as they did when you first applied blinc in the morning.

blinc mascara will add volume and length to give you a radiant natural look that lasts all day. Only when you are ready for removal, the tubes will effortlessly slide off your lashes into your hand without the use of a harsh makeup remover.

Blinc is better than waterproof mascaras. All it takes is the combination of lots of warm water and gentle pressure, from your fingertips, a washcloth or water pressure (i.e. shower) and the tubes will slide off your lashes effortlessly. Upon removal you will actually see the tiny beauty tubes in your hand!

blinc mascara has been clinically tested to be non-irritating making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold and ease of removal is without compromise.

Net Wt: 0.21 oz/6 g

instructions

applying

You apply blinc like a regular mascara. It is important that you do not use conditioners, lotions, etc... before applying the mascara. blinc requires a dry, clean surface in order to adhere properly to your lashes. It takes blinc about 2 minutes to set and begin forming the tiny "tubes" around your lashes. Do not let it set before applying another coat in order to build...keep adding coats until you are satisfied with the volume, length and degree of lash separation before blinc mascara sets. Once it sets, you can no longer build.

removing

Only when you are ready, blinc can easily be removed with a combination of warm water and gentle pressure. Pressure alone is not enough, and water alone is not enough. It must be a combination of lots of warm water and gentle pressure - for example taking a shower, will make the tiny tubes effortlessly slide off your lashes. You will actually see the tiny beauty tubes in your hand. Nothing oily can make blinc come off...not even if you have really oily skin.

tips & tricks

If you accidently apply too much mascara on your lashes, gently swipe your lashes with a dry q-tip to absorb any excess mascara.
If required, once your mascara is applied, use a lash comb to separate lashes prior to the mascara setting, for even greater definition.
If you love blinc's performance qualities but occasionally use another mascara for a different look, try applying blinc over the other mascara to "tubify" and seal it with blinc's unparalleled staying power.
Blinc mascara is great for use on fake lashes and eyelash extensions, since it doesn't require makeup remover (which can reduce the longevity of the adhesives used).
For an unexpected pop of color, use black on your entire lash and then use dark green, blue or purple on just the tips (make sure that you don't let the black set completely before adding the color).

benefits

	blinc Mascara	Traditional Mascaras	Waterproof Mascaras
Forms water-resistant beauty tubes around lashes	•
Is not an oil-based paint	•
Cannot clump, flake, run or smudge	•
Adds volume and length	•	•	•
Fewer ingredients makes it lighter on lashes	•
Does not penetrate skin or lashes	•
Can be used on lash extensions	•
Lasts longer without drying out in the bottle	•
Stays on when sweating, crying or rubbing your eyes	•		•
Leaves no tint or residue buildup on lashes	•
Ideal for sensitive eyes and contact lens wearers	•
Does not require rubbing or makeup removers	•
Does not come off with oily skin	•
Tubes slide off lashes upon removal	•

testimonials

"Firstly- let me say that I haven't worn make-up for 11 years (and that was at my wedding). I put on your mascara before hot yoga this morning. 2 women commented on how relaxed and great I looked (neither was true- it was the mascara). Not a smudge, smear...nada. Your product is truly perfect for the active chick...you were telling the truth! Thanks for allowing me to wear mascara without having to worry about looking like a hot mess. I'm sold- you were telling the truth- your product rocks"

Brandy Garrison
(Los Angeles, CA)

"Hi, I know that companies only seem to hear things from customers when something has gone wrong, but I have decided to let you know when you blinc Mascara was the only thing that went right for me an a recent day. I purchased one of your mascara's and I usually don't pay $29 and change for a tube of mascara, but I had just gotten a job that I really wanted, and had worked hard to get so I treated myself to this expensive mascara. Well there is always a learning curve at any job and I had a major melt down one morning (I don't need to go into the details) before 9 am and I don't even start till 9 am. I was in tears most of the day and when I got home in the evening there were even more tears when I was relaying my day to my husband. At the end of a long, exhausting and tearful day I went to wash my face and to my utter astonishment my eyelashes looked amazing. So even though I had a horrible day my sparkling teary eyes were framed by incredible looking lashes till I decided that I wanted my mascara off. Thanks Blinc for the only bright spot in my otherwise dismal day."

Yours truly,
P. Chamberlin

"Just a short note to say that I LOVE your mascara! I love all cosmetics - friends and family tease me for the 10 + shoeboxes full of beauty products I have - I buy and try and play with every brand. Then they come to me for hair and makeup!! Since I was a teen, I've looked for a mascara that will not leave that faint arc below my eye and I've tried every brand. Even waterproof varieties eventually leave a smudge. I was even told once by a Shoppers cosmetics salesperson that it's just the shape of my eyes and the way I blink, and I will never find anything that works! Your tube mascara is my number one recommendation to family and friends. I wear it every single day, even no-makeup days, and I just wear a little more on fancy days. I've never had a smudge and I love the no-flake smooth application. I curl beforehand, and the lashes stay curled and fresh-looking all day. It comes off easily with warm water, leaving no rings and unlike waterproof, I don't lose any lashes when removing! Great product! This item is on my shopping list for later today (from a beauty supply shop at the local mall), since I'd like to add another one the the bag I keep in my car!"

Sincerely,
Stephanie R.
Pickering ON

"I'm completely sold on your blinc Mascara. For the first time in years I'm having no eye irritation. Actually, the longer I've been using it (3 months now), the clearer my eyes are getting. Wow! Even using very expensive products for a long time, both mascara and remover, my eyes tended to be reddened and prone to the occasional infection. Hopefully that's all in the past. I've been buying the product at a spa that's out of town, and wonder if there's somewhere closer to where I live, which is Ancaster, Ontario (close to Hamilton). Please don't ever discontinue this mascara!"

Thank you,
Terri B.

"I have extremely sensitive eyes (I do not wear contacts) and have not been able to find mascara that I can comfortably wear for more than a few hours. Consequently, I do not wear it and have been dyeing my lashes for years. Although not expensive, it is time consuming and generally a hassle. I am absolutely delighted to report that your product is the ONLY mascara I have been able to wear through an entire day. I just love it and finally have the long dark lashes that I've been admiring on other people my whole life."

Lianne P.
Victoria, BC

"I've been a professional make-up artist for over seventeen years and am always looking for new products that make my actors look their best. I was introduced recently to the benefits of blinc. The application, look and longevity cannot be duplicated by any other mascara I've found. Thanks!"

Jamie S. Weiss
Television and Film Make-Up Artist
"What About Joan" on ABC

"I work in a 911 center, night shift. I had quit wearing eye makeup to work. You know, raccoon eyes. I wore this stuff last night, all night, without a fleck or a smudge. I am just tickled that the mascara works exactly as stated and am quite positive that blinc will be the ONLY brand of mascara I will ever buy again. I can't wait to try the eyeliner. (And the metal tube containers are just too cool!) FYI, I read about blinc liner and mascara in the March 2005 Prevention and saved the article, although (chuckle) I didn't really believe it would work."

GJE, Arkansas

"I have tried EVERY mascara known to woman!!! And by far, blinc is the BEST!!! It has changed my life! I used to rush to get home to take off my mascara, now I never even think of it. Thank you, thank you, thank you!!"

Alice G., Vermont

"I tried my friend's blinc Mascara on the weekend and I am hooked! I haven't worn mascara on my bottom lashes in years because every one that I have tried has smudged under my eyes making me look like a racoon. Despite my skeptisim at her claims that your blinc Mascara would not make me look like a racoon, I put mascara on my bottom lashes. It was amazing! I mean I went to my son's hockey game and sat in a cold rink with my eyes tearing because of the cold, no smudging, then we proceeded to the mall where my eyes teared at finding the perfect pair of black boots again no racoon look! I thought, okay, my eyelashes will all rip out when I try to take this stuff off, NOPE!!"

Rhonda Hubbard, Alabama

"My name is Julia and I had to let you know that I think your product is remarkable! I have allergies and haven't been able to use any makeup on my eyes for several years now. I ordered your mascara from your web site and tried it this morning. My eyes didn't itch at all! I did rub my eye once and still, there was no smudge under my eye. I love your mascara and even with my allergies, I have had no eye irritation with your mascara at all. And no flaking or smudging!!!"

Julie
Boulder, CO

"blinc Mascara is one of the only products that I have ever used that has literally wowed me! It stays on, doesn't smudge yet is so easy to remove."

Melissa Purino

"Thank you! I cannot wait to spend the rest of my life knowing that men come and go but a great mascara stays forever!"

Shirley Schaff
Florida

"I was online looking for the best deal for the mascara that prior to blinc seemed to work best for me and my search led me to blinc Mascara. blinc Mascara is, hands down, the best mascara I've used. I have dry eye syndrome which means that my eyes water all the time (seems a silly diagnosis, doesn't it). Even though I've always used waterproof mascaras, blinc Mascara is far superior to anything I've tried. I've only been using it for a week but I knew the first day, actually the first minute of application, that I liked it. It doesn't clump, it doesn't "leak" into your eye, it stays on until I decide to remove it, even with all the daily tearing and tissue blotting that my syndrome requires. Removal is simple and non-irritating. It's a great product! Now I don't have to look as if I have NO eyelashes an hour after I apply mascara. I have visible eyelashes until I decide to remove blinc Mascara. THANK YOU!"

Lorraine
Illinois

"THANK YOU ! THANK YOU! THANK YOU! Finally a mascara that does NOT run. My bottom lashes are long enough to rest on my face so I always look like I have black eyes...hence stopped using mascara on bottom lashes. When the salesgirl said this does not run I thought sure...how many times have I heard that before...reluctant to try the sample on my eyes that others had used I bit the bullet and did so...WOW...I am crazy about this product."

Merilyn Exley

"Thank you sooooo much for a product that finally allows me to wear mascara for more than just a few hours. My skin is very oily, so ANY mascara I have used in the past ended up on my skin under my eyes. I only wish I had found your product sooner. Rest assured, all my friends will be hearing about blinc mascara!! You now have a permanent customer....I can hardly wait to order your eyeliner!"

Shelby B.
Virginia

"I am an allergy sufferer and tend to have very watery eyes. I have always had a problem with mascara. Half way through the day I would have big black circles under my eyes, even if I wore waterproof. I was told about your product at a local hair salon. Despite the higher price, I decided to try it. It works great!"

Josephine Hurtado

"I couldn't control myself and had to e-mail you. I received my blinc Mascara on Saturday August 11th and put it on my eyelashes on Monday August 13th. I am in heaven. After 3 months of not wearing any mascara at all now I'm wearing mascara that I can't even feel, but it looks great. When I look in the mirror I'm shocked, it looks like I just put it on. I stopped wearing mascara because my eyelids were become dry, red and swollen. My dermatologist thought that I was probably allergic to the mascara I was wearing. I tried countless brands all with the same result. Finally I gave up and just stopped wearing it. Never in my life did I think I would ever leave my house without mascara on but I did it for 3 months. I got sick of it and started surfing the internet to see if I could find a mascara for someone like me. Well I stumbled across blinc Mascara and figured what did I have to lose. So I ordered it and I LOVE it. Normally I hate the feeling of mascara on my eyes but with blinc you can't even feel it on. I even put it on my lower lids which I never did with other mascara because it always smudged. It looked as good at 11 pm that night as it did at 8 am that morning. This stuff ROCKS! I was worried about removal but I saturated my lashes and put a little pressure on and they came right off. I didn't have to put cold cream on and make my eyes all blood shot. Anyway, can't believe I'm actually writing an e-mail raving about a mascara but, like I said I couldn't contain myself. Thanks, thanks and more thanks! I'll never use anything else ever again."

Mary E. Burke

"I was looking for a solution for my Permanent Cosmetics customers (and myself). After having permanent make-up done around my eyes several years ago, I would still get a shadow under my eyes by the afternoon with traditional mascaras. After seeing blinc Mascara at an Esthetician show, I bought a couple of tubes to try and I was exceptionally pleased! I was so excited about blinc that I bought some to carry in my salon to sell to my permanent cosmetics clients. My clients and I now have eyes that no longer have black or unwanted shading around them! My clients and I love the use of the mascara, it's easy to apply, it makes your lashes longer and it's sooooo easy to remove! Absolutely the best mascara on the market!"

Harla J. Wood
Idaho

"I tried your wonderful mascara! No clumping, and it lengthens all the while leaving them looking very natural. And of course very simple to remove. If you are tired of removing your mascara and finding your eyelashes are being removed too, try this mascara. It is very gentle on the eyelashes. I really like it! I am pretty picky about mascara but blinc is a great one!"

Victoria Morgen
www.HealthnBeauty.com

"blinc's blinc Mascara is a wonderful mascara that doesn't leave you with any black smudges or "raccoon eyes". It stays on through water skiing, outdoor activities, swimming, and even crying. It also comes off so easily with warm water and slight pressure. We are very pleased with and easily sell it to our patients and clients."

Tami Best
Dr. Stanley M. Jackson's Medical Spa

"blinc Mascara is the best mascara I have ever used! It makes lashes long and defined. It never clumps together like other mascaras. It is so light you forget you are wearing it. Even when I cried tears of joy, it refused to run. From now on, I depend on it to not run or smear while I am up on stage in competition. The last thing I need to worry about is my mascara. blinc lets me decide when I want my mascara to come off, no matter what the circumstances are."

Cheryl Beaulieu
Miss Connecticut Intercontinental 2002

"Just a quick note to thank you for your wonderful mascara. I am a 46 year old woman who has been searching for the perfect mascara since I was 13. I have tried some of the most expensive brands available and was pacified at times with some of them. I had given up even wearing mascara for the past two years because my work situation was causing every product to melt or smear. Happily, since finding your blinc mascara, I am able to nurture my mascara "addiction" once again. I start my work day at 5:30 am and end it at 5:30 pm. Amazingly, my mascara appears as fresh at the end of the day as it did when it was first applied. AND!!! I don't dread removing it. Of course, you know that other mascaras leave "raccoon eyes" residue - NOT blinc's blinc mascara! Plus, there is the added benefit of no loss of lashes that I had experienced with so many other products. It may be my imagination - but I feel my lashes are actually growing in fuller - just like they were when I was 12! Thanks!!! for developing and marketing such a wonderful product."

Gina B.
Oklahoma

"Working in the fitness industry as a professional fitness competitor, personal trainer and choreographer I am always on the go. You could say I live in the gym. blinc mascara is the one product I can use all the time without worry of smudging or messy clumping."

Ocean Bloom
Three time provincial fitness and bodybuilding champion.

"I wear very little make-up so a good mascara is essential. I am active and therefore need waterproof/resistant mascara. In addition, my eye area is becoming more dry and delicate as I mature so I always have moisturizers around my eyes and to top that off, I wear contacts! I am amazed, Kiss-me mascara, does not flake into my eyes and cause a 'something is in my contact' emergency, doesn't smudge from the moisturizers like other waterproof/resistant mascaras and stays put in water unless I want to remove it. Great product!"

Kai S.hanks
Maryland

"I am one who rubs my eyes subconsciously and, thus, smear my mascara. Many mascaras claim not to smear, but FINALLY, I have found a mascara that lives up to that quote and does not smear! Thank you, thank you, thank you!"

Lorraine C.
Washington DC

"I am 56 years old and have spent the past 40 years searching for the perfect mascara. I have finally found it. I have always worn glasses that magnify my eyes; any lump, clump, or flake is highly visible. My lashes, although thick, are blonde so I need some color. Your blinc brown mascara is perfect for me. It provides the right amount of color for a natural look and no clumps. I have recommended blinc to all of my friends. I can't wait to try your eyeliner."

Victoria DeShane
Oregon

"I love the Black blinc mascara's brilliant glossy finish! It gives me somewhat of a "wet look" that I really like."

L. James
Georgia

faqs

Are the products Vegan?

Yes

Do the products contain Gluten (grain of any kind)?

Do the products contain Parabens?

I don't understand how blinc mascara is water resistant, yet it only comes off with the use of water?

Neither water nor friction alone is enough to remove blinc mascara. It is only when the two are combined that the mascara can be removed. By simply washing your face and applying gentle pressure to the lashes, the tubes that were formed will easily slide off. Water loosens the mascara's adhesion to the lashes, but it still takes the gentle pressure to remove the tubes. As an example of how much pressure is required, taking a shower should provide enough for blinc to slide off your lashes.

Can I use my regular make-up remover to take it off?

The only thing that will effectively remove the mascara is water and pressure. Using cleansing milks or eye make-up removers may or may not work. Furthermore, they do not help the health of your eyes, so why use them? The purpose of creating blinc was to avoid harmful makeup removers, as well as rubbing the part of the face most susceptible to wrinkling.

Will I damage or pull out my lashes when I am removing blinc mascara?

No. Once the mascara is saturated with water, the adhesiveness becomes neutralized and allows for the mascara to slide off effortlessly, leaving no tint or residue behind. blinc mascara does not have the penetrative effects of oil-based paint-based mascaras, which allow for impurities to build up at the root of the lash. Furthermore, blinc Mascara does not require the use of a harsh eye make-up remover, which can lead to eye irritation and redness.

Is it safe for sensitive eyes, contact lens & eyeglass wearers?

blinc mascara appeals to many with sensitive eyes, contact lens and eyeglass wearers. Since blinc mascara is not an oil-based paint, it does not run, smear, flake or penetrate the skin like traditional oil-based paint mascaras. For this reason, the chances for eye irritation and/or infection are greatly reduced. A lot of irritations occur due to a mascara flaking into the eye, blinc does not flake. In addition, due to blinc's revolutionary removal method, harmful excessive rubbing and harsh eye makeup removers are no longer accomplices to eye irritation. And because blinc does not smudge or smear, eyeglass wearers can be relieved to know that no mascara will be painting their glasses.

Does it add volume and length to the lashes?

Absolutely. Since it forms a tube around each lash, it amplifies both the lash's volume and length for a radiant natural look. Many women also apply a few additional strokes to the very tip of the lashes to add some extension. Have fun and experiment with different application methods!

Will it bunch up my lashes?

No. However, it needs to be applied correctly. Simply use blinc's lash brush and apply the mascara with a series of at least five strokes to ensure that the lashes are well separated. Then let the mascara set for two to three minutes without touching them.

Can I swim while I have blinc mascara on?

Many women do without a problem. However, please be aware that at such a high level of water saturation, the mascara will slide off with the slightest touch or pressure. The good news is, if you lose a few "tubes", you lose them like you would lose a piece of jewelry - it just comes off, without having to worry about a face full of mascara!

How long does one bottle of blinc mascara last?

That depends on the frequency of use, but it is recommended to replace your mascara every three months. Take into consideration that blinc does not flake off, so you no longer need to re-apply during the day, which means you will use less mascara. This should translate to a tube of blinc lasting longer than your current mascara. Other hygiene tips include: not sharing your mascara with anyone, removing your mascara every night prior to sleeping, and closing the bottle tightly after use.

What about blinc's price?

blinc mascara is priced at a level commensurate with the most exclusive brand names in the industry. Keep in mind that blinc mascara has 16 attributes distinguishing it from the most expensive brand available today. It is designed for women who objectively place performance ahead of image and marketing. When taking price into consideration, keep in mind that blinc should last longer than your current mascara since there is no need for reapplication throughout the day. Also, you will avoid the expense of a makeup removers and pads!

Where is blinc mascara manufactured?

blinc mascara is manufactured in Tokyo, Japan.

How long has blinc mascara been around?

blinc mascara has been marketed outside of the US for over 25 years. It was only in 1999 that blinc officially introduced blinc in the United States. In 2001, blinc also introduced blinc mascara in the United Kingdom.

Is it waterproof?

No. It's better! Waterproof mascaras are so tenacious that they can often be difficult to remove, requiring considerable time and effort to apply a harsh makeup remover to the delicate skin around the eyes. Ophthalmologists agree that women should avoid wearing daily mascaras that require makeup removers. blinc mascara provides superior hold than most waterproof mascaras, yet only requires water and gentle pressure for the tiny water resistant tubes to slide off the lashes upon removal.

What if I cry?

Crying does not produce enough water to loosen blinc mascara's adhesion to your lashes. Even if you did happen to cry enough tears it would not be enough to remove blinc's tubes, since they require the combination of water and slight pressure. With the combination of enough water and slight pressure, the tiny tubes slide off leaving no residue or tint behind! You can easily wipe the tiny tubes away, as you would a grain of sand on your face. You will not have to worry about having a face full of running mascara, or those infamous "raccoon eyes" since this is not possible with blinc mascara!

What is the active ingredient in blinc mascara?

blinc mascara's active ingredient is an acrylic copolymer.

Should I curl my lashes before or after I use blinc?

Understanding that your lashes will always fight back to get to their original form, most oil-paint based mascara's help the process, as the mascara weighs down the curl. If you curl your lashes first, and then apply blinc mascara, the tiny tubes that form around the curled lash act like a cast, keeping the curled form longer.

Has blinc mascara been tested?

blinc mascara has been tested by an independent certified laboratory in the United States. The tests were conducted to identify any irritancy potential utilizing the MatTek EpiOcular in vitro toxicity testing system, using Good Laboratory Practice principles. The results were definite - blinc mascara was given a non-irritating classification. We are also proud to say that blinc mascara has not been tested on animals.

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