Tubing Mascaras Aren't All Created Equal

The term 'Tubing Mascara' has become quite the buzzword, and so many brands tout the benefits of this innovative technology. However, be cautious of imitations that don't deliver the mascara benefits of tubing technology: no smudging, smearing, flaking, and ease of removal.

In this mascara maze, Blinc Cosmetics., the inventors of tubing mascara technology over 30 years ago, stands out as a true pioneer with a track record of delivering genuine products. Let's dive into what sets Blinc's Tubing Mascaras apart and how to distinguish authentic tubing mascara formulas.

The Tubing Mascara Riddle

Using 'Tubing' to name a mascara doesn't necessarily live up to the technological promise. Creating tiny water-resistant 'tubes' around your lashes is how the technology works. However, the benefits are what's most important, better staying power than waterproof formulas, without smudging, flaking, or running, yet removing effortlessly with just water and gentle pressure.

Yet, countless 'tubing mascaras' on the market do not meet these requirements. They may be hard to distinguish at first glance, but here are key criteria to help you identify a real tubing mascara, just as Blinc Cosmetics intended it to be.

Look for These Telltale Signs:

• Smudge-Proof and Flake-Proof: True tubing mascaras, like Blinc's Tubing Mascaras, can't run, smudge, clump, or flake, even if you sweat, cry, rub your eyes or have oily skin. They're all clinically tested to be non-irritating, making them ideal for sensitive eyes, contact lens wearers, and active people. They hold better than waterproof mascaras and won't budge throughout the day. You should be able to sleep in it without a mark on your pillow or irritated eyes the next morning.

• Effortless Removal: Genuine tubing mascaras are crafted to come off easily with plenty of water and gentle pressure. If a mascara requires eye makeup remover or extensive rubbing, it's likely a traditional mascara. Eye makeup removers should not work, especially oil-based ones.

• No Residue Left Behind: Another hallmark of a genuine tubing formula is its ability to vanish completely without leaving any tint or residue on your lashes. You will see the tiny 'tubes' slide off into your washcloth or hand. No raccoon or panda eye build up is left behind to clog your pores. This makes real Blinc tubing technology healthier for your eyes and lashes.

Blinc: #1 in Tubing Mascaras:

With over $110 million sold all over the world and 30-years of tubing technology expertise, you can trust Blinc's Tubing Mascaras will live up to the hype.

Featuring 4 Tubing Mascaras for different lash types and desired looks, as well as Clean, Vegan, and Gluten-Free options, there's one or more Blinc Tubing Mascaras that are right for you. Don't say you've tried a tubing mascara unless you've tried a Blinc Tubing Mascara!

Visit Blinc's Website to take a QUIZ and find the best tubing mascara for your lash type and desired looks. You can also shop Blinc's mascara collection at Target.com, Sephora.com, Riteaid.com, or Amazon.com.

CLICK HERE to get an instant 20% OFF your order + special offers, free giveaways, and once-in-a-lifetime deals!