Tubing™ Technology: The Innovation That Changed Eye Makeup Forever

If you’ve ever struggled with traditional mascaras or eyeliners that smudge, flake, or run, you’re not alone. That’s exactly why blinc invented tubing™ technology—a breakthrough approach designed to give you reliable, smudge-proof wear all day long. Today, you’ll see many brands touting “tubing” formulas, but not all are created equal. As the original tubing™ mascara and tubing™ eyeliner innovators, blinc continues to advance this cutting-edge technology for primers and brow products—now even incorporating treatment benefits.

Why Traditional Mascaras and Eyeliners Fail

Traditional formulas typically rely on oils, waxes, or dyes that can break down over time. Humidity, sweat, oily skin, or even just natural blinking can cause raccoon eyes by midday. The result? Smudging, flaking, and smearing—especially problematic for busy women, makeup enthusiasts, contact lens wearers, or anyone with sensitive eyes. Blinc’s Tubing™ technology changes the game by forming tiny, water-resistant “tubes” around each lash or brow hair, effectively sealing in color, curl, and treatment ingredients without melting or fading throughout the day. Removal is effortless with just warm water and gentle pressure—no harsh makeup removers necessary.

What Makes Our Tubing™ Technology So Revolutionary?

  1. No More Smudging, Flaking or Running
    Blinc's authentic tubing™ mascaras and eyeliners create tiny, flexible polymer tubes around each individual lash. Once set, these tubes won’t smear, run, or smudge—resisting humidity and sweat, even if you rub your eyes or wear them all day.

  2. Easy Removal
     Unlike waterproof makeup that requires harsh removers, tubing products slide off gently with warm water and light pressure. They won’t tug on your lashes or irritate the delicate eye area. In fact, oil based makeup removers won’t even work, which is why blinc’s tubing™ technology stays put even if you have oily skin.

  3. Safe for Sensitive Eyes
    All blinc tubing mascaras, tubing eyeliners, tubing primers and tubing brow products are ophthalmologist tested and safe for contact lens wearers. If you’ve ever suffered from teary, watery or irritated eyes, blinc’s tubing™ technology can provide welcome relief.

  4. Innovative Treatment
    Beyond just performance, blinc has evolved tubing™ technology to deliver targeted treatment benefits. By surrounding each lash or brow hair with a nourishing tube, we can infuse a variety of helpful ingredients, quenching them with whatever specific treatment is needed to address popular services like lash lifts, lash tinting, brow lamination, etc…

Blinc’s Ongoing Commitment to Tubing™ Innovation


As the inventor of Tubing™ technology, blinc isn’t resting on past success. While other brands are just now jumping on the tubing bandwagon (and sometimes not delivering true smudge-proof benefits), we continue to refine and evolve our formulas. Over the years, we’ve learned that one size does not fit all. Different lash types—and different desired looks—require unique formulas and specialized brushes. That’s why blinc offers multiple tubing mascara options, including clean, vegan, and gluten-free choices, along with other eye makeup essentials:

  • Original Tubing Mascara: The classic go-to for a natural “no makeup” makeup look.
  • Amplified Tubing Mascara: Your daily go-to, delivering more volume and length for a natural glam look.
  • Lash Extension Tubing Mascara: Designed to create a longer, more defined, sophisticated lash extension effect.
  • Ultravolume Tubing Mascara: Ideal for those craving maximum volume and length for more of a false lashes effect.

And that’s just the beginning. We’ve expanded from our Tubing™ Technology into a comprehensive range of lash and brow products: